12.12.05
Hotwiring Your Search Engine - Newsweek Technology - MSNBC.com
An article in newsweek, that should at least get more people in the bigger companies to realise the need for, and some of the differences in search engine optimization. We believe that more detail into the short term versus long term search engine strategy. I found it interesting that they mentioned some large companies hire SEO as inhouse full time employees, and many do this as a way to keep negative press, blog comments, etc, from showing up in search results common to the company in question.
Hotwiring Your Search Engine - Newsweek Technology - MSNBC.com
reports that the links on the very top of a search-results page—what users see without scrolling down—capture 70 percent of all users’ mouseclicks. That’s why the SEO profession has taken off, from a few hundred practitioners in the mid-’90s to thousands today, with many of them working inside big firms like Intel and IBM. “Having an SEO either in-house or as a consult-ant is now considered a necessity,”
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Search engines like google, Yahoo and MSN have a conflicted relationship with SEOs. They deplore the so-called black-hat SEOs who use unsavory techniques, like spamming the Web with dummy pages full of links, in an effort to make their sites appear popular. But they are increasingly tolerant of ethical or “white hat” SEOs
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There has been much talk lately about the search engines changing the method they use to rank pages for various searches, and with this, it will be much for difficult to know how, or who can place good results in the engnines next month, next quarter, or next year.
Britney said,
December 12, 2005 at 1:04 am
Keeping with the changes at search engnines will continue to be a time consuming process, and those companies that spend a lot of time using old techniques will find themselves out of work in the months to come as old techniques no longer work, or turn around to hurt the sites they were once helping.
I believe that google, yahoo, msn, and the other engines will have an easier time pushing web sites to use the sponsored listings if they offer an affiliate commision to brokers and SEOs, otherwise it may seem to be a constant battle between paid Search Engnine Optimizers and the Search Engines themselves.