Adrants » Technology Enables Billboards to Direct Camera Phone Users to Website

A new ad medium we stumbled across at Adrants.. looks like a medium for reaches the under 25 market which loves thier camer phones.. We could see this popping up on web sites, in magazines and more..

Adrants » Technology Enables Billboards to Direct Camera Phone Users to Website
In Japan, Northewest Airlines is running a billboard campaign which contains QR codes, small image tags on the billboards which contain an embedded URL. When a camera phone user takes a picture of the board, they are directed to a website that features a game where airline coupons can be won. A company called Semacode makes the technology behind the QR codes. Many phone manufacturers are adopting the technology which may make billboards finally serve a purpose other that simple brand awareness or physical directionals.

Hotwiring Your Search Engine – Newsweek Technology – MSNBC.com

An article in newsweek, that should at least get more people in the bigger companies to realise the need for, and some of the differences in search engine optimization. We believe that more detail into the short term versus long term search engine strategy. I found it interesting that they mentioned some large companies hire SEO as inhouse full time employees, and many do this as a way to keep negative press, blog comments, etc, from showing up in search results common to the company in question.

Hotwiring Your Search Engine – Newsweek Technology – MSNBC.com
reports that the links on the very top of a search-results page—what users see without scrolling down—capture 70 percent of all users’ mouseclicks. That’s why the SEO profession has taken off, from a few hundred practitioners in the mid-’90s to thousands today, with many of them working inside big firms like Intel and IBM. “Having an SEO either in-house or as a consult-ant is now considered a necessity,”

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Search engines like google, Yahoo and MSN have a conflicted relationship with SEOs. They deplore the so-called black-hat SEOs who use unsavory techniques, like spamming the Web with dummy pages full of links, in an effort to make their sites appear popular. But they are increasingly tolerant of ethical or “white hat” SEOs

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There has been much talk lately about the search engines changing the method they use to rank pages for various searches, and with this, it will be much for difficult to know how, or who can place good results in the engnines next month, next quarter, or next year.

RSS, Blogs, and Search Marketing – Join The RSS Revolution!

A statement from Amanda Watlington at the Search Engnine Roundtable in Chicago, more proof that RSS, podcasting, videologging, videocasting, and of course regularly updated content is the next big thing. (as reported by Phoenix.)

RSS, Blogs, and Search Marketing – Join The RSS Revolution!
The next horizon is going to be RSS advertising. She says watch out for it. Why RSS advertising? RSS advertising can outperform email advertising, by as much as 26%. There is a storage of online ad inventory is creating interest in new resources. RSS advertising is complex and compelling.

Google brings RSS feeds, and adsense text ads to Gmail; Official Google Blog: A cure for the common inbox

Official Google Blog: A cure for the common inbox

I think this is following the Yahoo additions to thier email system, but is a sneaky way to get adsense ads delivered to everyone’s inbox, well outside the box really. Some will see this as google soam, some will see it as relevant supplemental info”, some will see it as a privacy issue and add it to the anti-google crusade, marketers will see it as an opportunity to get thier message out in more places, corporations will scramble to check up on what people are clicking in thier Gmail boxes, and google may have come up with a way to get ads in a space without tramlping on the page space too much, since they say:

Gmail tips and relevant text ads appear from time to time as well.

Time will tell if people are annoyed by the text ads in Gmail and choose another email service, or if google has struck the right balance of content vs ads vs usability… time will tell.