Podcasting, MP3 Players Stealing Radio’s Audience

Podcasting, MP3 Players Stealing Radio’s Audience

Podcasting, MP3 Players Stealing Radio’s Audience
April 11, 2006

ipod_nano.jpgPodcasting and MP3 players are stealing radio’s audience, according to the latest figures from Bridge Ratings. According to Dave Van Dyke, President of Bridge Ratings, “By 2010, today’s 94% penetration for terrestrial radio will have sunk to 85%.”

27% of people 12-24 attribute their reduced use of radio to MP3 use; 22% attributed it to tired radio programming; 3% attributed it to podcast listening.

“The days of top market – top station margins in the 40% range are numbered. Expect those hot stations to fall into the 30% range and the entire industry on average to fall lower,” adds Van Dyke. “Wall Street and corner offices will be readjusting their expectations on performance and having to swallow that pill happily knowing it is the only real operational option left.”

According to the firm’s latest research:

* Terrestrial audience erosion to alternative audio entertainment continues to occur in young demographics.
* Podcasting is beginning to siphon listening.
* MP3 device usage can consume as much as 80% of a radio user’s audio entertainment during initial ownership weeks and months. This number tends to be generally lower among 30+ women and 35+ men.
* MP3 player fatigue is slowing overall as the market continues to expand due to consumer interest in these devices. Fatigue with MP3 players remains high among those consumers who have owned the devices longer than 6-8 months.
* Competition for traditional radio time-spent-listening is more severe. Time spent listening to terrestrial radio is fighting for its share of time with a multitude of digital devices. Even television has regained viewership based on this quarter’s data. The most often given reason for this by our sample: better programming and new shows. Meanwhile, music-specific radio stations are vying for the attention of their constituencies as MP3 players continue to be more pervasive than ever (75 million sold). Podcasting is beginning to show evidence of cannibalizing radio’s time-spent-listening.
* Satellite radio also suffers from attrition! For the first time, we are seeing satelite radio consumers who have been subscribers for longer than 6 months are actually spending less time than they were six months ago with their satellite service of choice. According to our panel, during the second quarter of 2005 average time spent listening to satellite radio was 16 hours per week. During this most recent study during the period of January 1 through March 31, 2006, weekly TSL for satellite radio among subscribers of 6 months or longer was down to 12.6 weekly hours.

Source: Bridge Ratings

Story found via Podcasting News

Alesis Intros Two Podcasting Kits

Available in both USB or FireWire versions, the new Alesis Podcasting Kits are designed to provide all the necessary hardware and software needed to create audio files for podcasting.

Alesis Intros Two Podcasting Kits

Alesis, a maker of audio gear and musical instruments, has introduced two new Podcasting Kits that bundle together a mic, mixer and software.

Available in both USB or FireWire versions, the new Alesis Podcasting Kits are designed to provide all the necessary hardware and software needed to create audio files for podcasting.

[photopress:Alesis_firewire_podcasting_kit.jpg,full,alignright]

Podcasting Kit Description:

“Alesis takes the guesswork out of podcasting with the creation of two easy-to-use podcasting kits for USB or FireWire. Each system includes a dynamic microphone with a desktop microphone stand and a mic cable, along with Cubase LE general purpose recording software and a dedicated podcasting application for the easy creation and management of one’s podcasts. USB kits include the MultiMix 8 USB mixer, while the FireWire package includes the MultiMix 8 FireWire mixer. Record your music sets. Distribute them. Promote them. The Alesis podcasting kits make it easy!”

USB Podcasting Kit Features:

* Alesis MultiMix 8USB mixer: 8 channel mixer with 16Bit /44.1kHz two channel recording direct to your computer
* Dynamic microphone with desktop microphone stand and cable
* Podcasting software for easy creation and management of one’s podcasts
* Cubase LE general purpose recording software

Firewire Podcasting Kit Features:

* Alesis MultiMix 8 FireWire mixer: 8 channel mixer with 24Bit /44.1/48kHz eight channel recording direct to your computer
* Dynamic microphone with desktop microphone stand and cable
* Podcasting software for easy creation and management of one’s podcasts
* Cubase LE general purpose recording software

Pricing and availability have not been announced.

via Alesis

Story originally appeared via Podcasting News.

Pod2Mobile Intros Advertising Service for Podcasters

pod2mob_logo.jpgPod2Mobile has introduced a suite of advertising services for podcasters. The service can incorporate advertising into podcasts as they are delivered to consumer’s mobile phones over-the-air using Pod2Mobile’s software application.

Pod2Mobile Intros Advertising Service for Podcasters

pod2mob_logo.jpgPod2Mobile has introduced a suite of advertising services for podcasters. The service can incorporate advertising into podcasts as they are delivered to consumer’s mobile phones over-the-air using Pod2Mobile’s software application.

“With our solution, anyone from a Fortune 500 company to a blog with big ambitions to a budding band can quickly and easily launch an ad campaign that is highly targeted and affordable,” said Brad Zutaut, co-founder of Pod2Mobile.

Pod2Mobile’s automated podcast advertising model allows for the following functionality:

* Audio ads (up to 20 seconds) at the beginning of each podcast
* Podcast and Category targeting for audio ads
* Advertiser control panel for easy campaign creation and content upload
* Stat tracking (demographical and time-based) for graphical ad click-through ratios
* Stat tracking (demographical and time-based) for audio ad delivery
* Easy and cost-effective means to launch advertising campaign
* Ads can be submitted and broadcast in 24 hours or less using the automated insertion functionality
* Podcast specific graphical ads
* Demographic (age & gender) based graphical ads
* Category-based graphical ads

While Apple Computer has sold approximately 42 million of their iPod players, there are presently more than 200 million mobile phone users in the US and over 700 million mobile phones worldwide, according to Gartner Research.

According to Pod2Mobile, their application transforms mobile handsets into podcasting remote controls.

Pod2Mobile

Story originally found via podcasting news.

TechCrunch » Evoca Sounds Off to Odeo

Techcrunch discusses a new contender in the online audio recording space, Evoca. Evoca’s online audio recording features stand out among the crowd, it’s user friendliness is better than most.

From: TechCrunch » Evoca Sounds Off to Odeo

Savannah, Georgia based Evoca’s new service to record and publish voice recordings has a number of features that allow it to stand out from the “click, record” crowd. I have been in contact with founders Muren Sharpe and Diego Orjuela since December, and tonight they gave me a complete overview of the service.

This young space is already crowded – competitors include Odeo, Springdoo, YackPack, Waxmail and others (of these, Odeo clearly has the branding lead). I can see each of these companies struggling to find the right business model, feature mix and consumer messaging. Evoca has a strong case for getting it at least mostly right.

To read more about Evoca and it’s competition at Techcrunch, click here.

Podcasting News: 25% of Internet Users to Listen to Podcasts in Next 6 Months

Podcasting News: 25% of Internet Users to Listen to Podcasts in Next 6 Months
25% of Internet Users to Listen to Podcasts in Next 6 Months
March 24, 2006

The British Market Research Bureau (BMRB) reports that a quarter of all adult internet users will listen to a podcast in the next 6 months.

“The findings suggest that up to 7.9 million adults could be downloading podcasts in the next 6 months, which represents a massive opportunity for advertisers and media owners alike,” said BMRB marketing director Steve Cooke.

The report is based on a national (UK) survey of 1,000 adults in February 2006.

Among adult internet users, 17% have downloaded a podcast in the last 6 months (rising to 28% among 16-24 year olds) and 24% are likely to download a podcast in the next 6 months, according to BMRB. Those owning an MP3 player are more likely to have downloaded a podcast (28%) with up to 38% likely to download a podcast in the next 6 months.

The BMRB found that podcasting is more likely to be a male activity, with male internet users almost twice as likely (22%) as females (12%) to have downloaded a podcast.

Source: BMRB and Podcasting News.

Podcast Site Lets Podcasters Share Promos

Podcast Site Lets Podcasters Share Promos

Added to Podcast Directory List: Podcast Promos is a site that lets podcasters submit and share promos for their shows. Listeners can check out 30, 60 or 120 second promo podcasts to preview shows.

The site is intended to be a place for “podcast producers to promote their shows and podcast listeners to sample shows in a central location.”

Podcasters can link up to 3 promos on the network at any one time and are allowed to create a new profile for each show they produce.

via: PodcastPromos.com and Podcasting News

Venture Capitalists Invest $5.5 Million in Podcasting Company

PodTech.Network, a podcast content provider, announced today that it has received $5.5 million in Series A funding from Venrock Associates, US Venture Partners (USVP), and Silicon Valley angel investors.

PodTech podcasts InfoTalk, a podcast that features interviews with experts in the area of information technology.

“With this financing we are now poised to deliver on our content development goals and to play a big role in the evolving ecosystem of this new media,” said PodTech founder John Furrier.

In the past few months PodTech has expanded the InfoTalk model to include a new set of podcast media offerings. With this financing announcement, PodTech is launching the following media properties:

* PodTech News: Dedicated independent podcasting news team
* PodTech InfoTalk Network: Dedicated set of PodTech original and 3rd party podcasting content
* PodTech Sponsorship Network: Aggregated set of sponsors and paid content

“Traditional ways of reaching customers with television and radio are costing more and more money and becoming less and less valuable because their audience is declining,” said Paul Matteucci, Partner at US Venture Partners. “The opportunity to get rid of the middleman and deal directly with customers and prospects is very attractive and PodTech can do that through the net and podcasting,” he added.

Source: PodTech

Article originally found via Podcasting News: Venture Capitalists Invest $5.5 Million in Podcasting Company

Mobilecasting Update: New App Publishes Podcasts from Pocket PCs

Mobilecasting Update: New App Publishes Podcasts from Pocket PCs

AcroDesign Technologies today released AudioBay, a podcasting application for Windows Mobile Pocket PCs. The software lets users record a podcast episode using the Pocket PC’s built-in recorder and upload it to a Web over a wireless Internet connection for immediate access by the public.

“We are excited to release the first software to allow mobile users to create and publish podcasts,” said AcroDesign’s Scott Thibault. “AudioBay enables anyone to become a broadcaster with their own portable recording studio.”

The software publishes podcasts to AcroDesign’s servers. 12 months free hosting is included in the software purchase.

Podcasting is the creation and distribution of audio files using RSS feeds, letting users download individual podcasts or subscribe to a podcast feed. AudioBay is designed to make this process simple and mobile: users can record podcasts from anywhere and the software saves the audio in a file and then uploads it to the AcroDesign Technologies’ hosting service. As soon as the podcast is uploaded it will be available to the public as an RSS feed to download and play on desktop PCs or mobile MP3 players.

AudioBay retails for $24.95 and is available immediately VoiceAtom.com.

Article found at Podcasting News: Mobilecasting Update: New App Publishes Podcasts from Pocket PCs