Interactive Mobile TV Test Is Planned – Yahoo! News

Interactive Mobile TV Test Is Planned – Yahoo! News
During the six-week test, which started Monday, users can download a program for watching and interacting with the Norwegian youth music program “Svisj” on their mobile phones.

Users can vote for the next music video by pressing a mobile phone key, and chat in writing with each other or the program leaders while watching the show.

Espen Torgersen, a telecommunications analyst with the Carnegie Investment Bank AB, said the extent of interaction of the system may be new, but that many similar projects are under way.

“It’s an area that is in its very early stages,” he said. “It may have potential but it means nothing to us right now. It could be something if it catches on.”

Gunnar Garfors, director of mobile services for the state broadcaster NRK, said hundreds of viewers downloaded the free software during the first week of the test.

“We see it as something that can be used in other programs,” Garfors told The Associated Press. “When the tests are completed we will evaluate the results … for future commercial use.”

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“Our solution makes it possible for viewers to interact with a show that they are watching on their mobile device in a whole new way, creating a much richer TV experience with the help of the mobile channel,” said Kurt Sillen, vice president of Ericsson Mobility World.
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Static builds in radio’s future-advertisers – Yahoo! News

Static builds in radio’s future-advertisers – Yahoo! News

Satellite radio, digital music players and the Internet are slowly encroaching on traditional radio’s stronghold on local entertainment and advertising. Plus, radio ads themselves are less memorable and creative, these executives said.

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He noted that Apple Computer Inc.’s (Nasdaq:AAPL – news) iPod and other music players like it have given listeners the ability to listen to what they want when they want.

Satellite radio services such as XM Satellite Radio Holdings Inc. (Nasdaq:XMSR – news) and Sirius Satellite Radio Inc. (Nasdaq:SIRI – news) are offering more channels, many commercial free, for a monthly subscription.

Finally, the third threat he saw was over-commercialization. “To some listeners, radio is a little bit of content in a sea of ads.”
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But even as it shores up its own business model, Internet firms such as Google Inc. (GOOG – news) and Yahoo Inc. (Nasdaq:YHOO – news) are striking at the radio industry’s lifeblood — local advertising — by offering services like restaurant recommendations, movie times and other features.

“There’s over $100 billion of local advertising dollars that are spent on newspapers, radio, television stations, and yellow pages,” said David Sanderson, head of consulting firm Bain & Co.’s media practice. “Where will those dollars migrate in the future?”

Read the whole story from the article via yahoo / reuters…
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Adrants » Firm to Measure Blog-Based TV Buzz

It’s about time someone used the technology available today to track more details about television usage, and the amount the people are discussing which programs the most.

Adrants » Firm to Measure Blog-Based TV Buzz

BuzzMetrics has launched a syndicated service to measure television discussion on blogs, message boards and other social media. Called TV*BuzzMetrics, the ratings service will provide television executives and advertisers “ongoing qualitative insights that help explain key drivers of viewer engagement, and understand potential value of new programs.” Making this all possible, BuzzMetrics is a business affiliate of VNU, owner of research brands ACNielsen and Nielsen Media Research.

Read the whole article at adrants…

Trend Micro: RSS Is Worm Bot’s Next Target – Yahoo! News

Trend Micro: RSS Is Worm Bot’s Next Target – Yahoo! News

Ryan Naraine – eWEEK Tue Nov 29, 1:30 PM ET

Security researchers at Trend Micro Inc. have pinpointed RSS (Really Simple Syndication) technology as a lucrative target for future bot worm attacks.

David Sancho, senior anti-virus research engineer at Trend Micro, warned that RSS feed hijacking will become commonplace when Microsoft Corp. ships Internet Explorer 7, a browser refresh that will feature built-in RSS support.

The Nimda worm, for example, was unleashed 366 days after the vulnerability was reported while the recent Zotob worm only took 4 days to create.

“Automatic updates are just not an option anymore,” Sancho declared, urging PC owners to patch home systems immediately as the updates are made available on the Microsoft Web site. “The security of our home systems is at stake just by being connected to the Internet.”

In corporate settings, he suggests that IT administrators deploy software and hardware systems that specifically defend against worm bot threats.

“Detecting and blocking the network packets that the worm uses to exploit the vulnerability is by and large the best prevention to not get hit by this kind of malware,” Sancho said, urging businesses to use IDS (intrusion detection systems) and specific network anti-virus systems.

He also predicted that polymorphic shellcode exploit attacks will become a new technique in worm attacks.

Check out eWEEK.com’s Security Center for the latest security news, reviews and analysis. And for insights on security coverage around the Web, take a look at eWEEK.com Security Center Editor Larry Seltzer’s Weblog.